Marketing Tips From Super Mario

The moustached, overall-wearing plumber is a beloved and iconic pop culture hero - with a solid marketing strategy! Here’s what you can learn.

Super Marketing From Super Mario

Identify What’s Valuable

Mario knows Princess Peach is the most valuable thing in his world - what’s yours? Your product? Your customer service? Your design? Highlight what makes your brand valuable.

Get By With A Little Help From Your Friends

Mario can rely on Luigi - and you need to find partners, mentors, brand ambassadors and other people who can help shape and execute your marketing strategy.

Know Your Environment

Mario gets better in each game because he knows how to navigate the territory. The more familiar you become with your environment, the better you’ll be able to handle the jumps.

Don’t Be Afraid To Change Your Look

The red overalls and moustache remain - but over the years, the look and feel of Mario has changed. You can do the same for your brand, without losing the essence.


Mario manages to pick up an extra life along the way which helps when the chips are down. Similarly, experiment with different marketing channels for your business when things don’t work.