Big B, The Brand: 2021 Endorsements

Big B, Big Brand

Amitabh Bachchan is one of Bollywood’s most charismatic, versatile actors - and continues to be one of the most bankable stars off-screen. Here’s a look at some of his endorsements.


Cadbury Dairy Milk is one of India’s favourite chocolate brands. Bachchan popularised the tagline Kuch Meetha Ho Jaye, encouraging Indians to celebrate the small things with chocolate.sectetur adipiscing elit.

Kalyan Jewellers

India’s largest self-owned jewellery chain with stores in India and the Gulf, they roped in Bachchan and leading Bollywood and South actresses - to appeal to all ages and audiences.

Just Dial

If you’ve watched a movie in the theatre, chances are you’ve seen the Big B Just Dial ads. His irreverent style & tone highlights how JD is better than competitors & has popularised the app.

ICICI Prudential Life

Purchasing life insurance requires a level of trust and reassurance - and Big B signifies that with his persona.


As a grandfather to 3 of his own - and countless more on-screen - Big B is a good choice for the children’s retail site. His association has brought credibility and mass appeal to the brand.

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