5 Reasons Why Clubhouse Has Grown 10x

In The Clubhouse

In the era of short-format video, Clubhouse is an audio app that invites people to talk about anything, as a group, in special “rooms”. They’ve grown 10x in a year - here’s why.

Exclusivity

The app, for now, is invite-only. You need to know an existing user to get in. This gives it a premium feel and makes people want to jump in, even if they don’t know what it’s about.

Authenticity

Social media started as a way to showcase one’s unfiltered life - but that’s hardly the case now. Clubhouse is audio-only and always live - no room for edits or rehearsals.

Connection

In the era of short-format video, Clubhouse is an audio app that invites people to talk about anything, as a group, in special “rooms”. They’ve grown 10x in a year - here’s why.

Intimacy

When you take away all the bells and whistles of the visual medium and bring it down to voice, the interactions are much more personal and intimate - making people come back for more.

Simplicity

When you take away all the bells and whistles of the visual medium and bring it down to voice, the interactions are much more personal and intimate - making people come back for more.

Will It Last?

When you take away all the bells and whistles of the visual medium and bring it down to voice, the interactions are much more personal and intimate - making people come back for more.