upGrowth team is now Google Green Belt Certified Digital Guru 2020!

 About upGrowth

We are a digital marketing company based in Pune, we have expertise in bringing unique strategies based on data-driven experiments to help businesses disrupt markets. Last year we were able to achieve overall business growth of 20% through Google Ads for our client Lendingkart. Our holistic approach to the ad strategy paid rich dividends and Lendingkart’s qualified leads started increasing exponentially. In fact, we observed an increase of +54% total conversions! 

In 2018, upGrowth earned the Google Partner Badge – recognized as an elite business partner by Google. The companies who have proven expertise and the ability to help businesses to succeed online.

The badge also shows that upGrowth has met Google Ads spend requirements and delivered client revenue growth. It also states that our Google Ads experts team has passed Google Ads product certification exams, and they stay up -to -date with the latest product information.

The milestone doesn’t end there, in 2019 we were proud to be a part of the Google Elevator Program.

We were selected by Google as one of the top 20 (out of 5000) partner agencies around the Globe for the year. 🔥

Google Elevator is a digital agency program that works with the leadership of selected digital agencies that demonstrate high performance for their clients and show the capabilities of rapid growth and an expanding client base. It is a special opportunity to accelerate our growth, upskill our team and gain extra support from Google.

The journey gets even more interesting as we enter 2020!

We were nominated to Digital Guru 2020 — and we attended a comprehensive, multi-step training program designed to help Google’s most valued agency partners build expertise across Google’s suite of advertising solutions.

An overview of the content that was covered in Digital Guru 2020, it is a year-long program and the candidates have to successfully pass to qualify for the next belt.

Green Belt:
Explore how Google can help with media planning tools; engage in decision-making workshops for lead generation and brand awareness

Blue Belt:
Discuss strategies for seasonal activation; engage in decision-making workshops for app engagement and driving online retail sales

Black Belt:
Get comfortable with sales presentations and objection handling

Our agency’s Google Relationship Manager had nominated 4 digital marketing specialists from our team, who were informed about it. The real excitement started when we received the invitation mail with the context – Google Digital Guru Green Belt 2020 | Register Now!

This was a virtual meet to be held for the first time! For the past years, Google had conducted events in metro cities like Mumbai, Bangalore and New Delhi. 

What was expected from our team upGrowth?

Show up. Participate. Engage.

Here are the series of events that started falling in place before D-Day!

They sent us details to join the virtual event a week before the main event – including a unique token code to log in to the web app.

As the next steps, we had to take a  pre-Green Belt quiz and create our profile on the Digital Guru web app by 20th July 2020. 

In order to unlock the Digital Guru Green Belt, we had to score at least 5 points in the quiz with just 2 attempts. 

Here is an example of my scoreboard 😃

This was a one-day virtual training on Google ad products covering Performance (Search & Display), YouTube, and GMP.

The excitement had reached its peak and the day started at 10:00 AM, we logged in to our web app and went directly to the live stream.

Here is a sneak peek of our virtual edition of Google Green Belt.

Our host Ms. Manisha Gandas is an amazing person who made this virtual learning journey really commendable. She guided us throughout the sessions, cleared our doubts on live chat and helped to keep the schedule on time.

Agenda

They divided our virtual green belt training into 5 main parts – 

Learning And Sessions

  • Speakers took us through the main topics with case studies and presented unique tools and tricks we can make use of for clients.
  • Upon completion of each session agenda, we had mini-quizzes known as Schwags and the winners received e-vouchers!
  •  We were divided into a group of 20 to 25 participants with a mentor to attend two major workshops. ( Work together on a fictional client case, answering multiple-choice questions about what marketing campaign steps to take for the client.)

Workshop: Driving Lead

Workshop: Driving Brand Awareness

Tambola  

 We had to gear up for an exciting and fun game, winners received exciting gift vouchers and it lasted for around 15 mins.

Virtual Cafe

In the break, we were able to interact with fellow participants and got an opportunity to get social as if we would have been present at the venue physically!

Photo Opportunity

A brilliant way to capture the good times here indeed!

I’m sharing a few mind-blowing statistics I learned in my sessions.

A ] The Google Display Network is the oxygen of online advertising – It helps you find users, connect with them, and ensures that you are always top of mind!

B ] Responsive display ads also support video assets.

  1. Engage customers with sight, sound and motion 
  2. Drive improved performance results with video:

C ] 85% of online consumers will take a product-related action within 24 hours of discovering a product that meets their needs.

D ] Globally, the video will be 82% of all consumer Internet traffic by 2021

E ] YouTube continues its explosive growth. Impressions across YouTube home have grown 5X over the last three years.

F ]  YouTube home has increasingly become a destination, driven by better recommendations, experiences, and content. Over the last three years, watch time from content discovered on home has grown 10x.

G ] Reach the audience most likely to do business with you starting with those who just searched for you on Google – 86% of people turn to Google for ideas about what product to buy.

H ] Google has the richest collection of audience data in the world to fuel your planning, buying and measurement.

After the session, we had to pass and complete the assessment by Friday 24th July at 9pm. This assessment had 17 questions spanning all the content that was covered. The passing rate is 70% i.e 12 correct questions out of 17.

Here is how much I was able to score and that also qualifies me to pass my Google Green Belt Certification!

We will be getting our e-certificates soon on our email id! Stay tuned to our social channels for more updates regarding the same.

Next, we will be completing our Blue Belt followed by Black Belt Certification by this year-end! 

I’m glad to be a part of team upGrowth and looking forward to scaling my client’s business performance with the knowledge I’ve learned so far.

YouTube is one of the most popular social media platforms there is, and as a brand, it would serve you well to advertise on it. There are several different types of YouTube ads you can opt for.  

  •     Skippable in-stream ads: These ads play either before or during a video, and the defining feature is that viewers can choose to skip them after the first 5 seconds. As an advertiser, you pay only when viewers watch past those first 5 seconds. The ad must be minimum 12 seconds long. You pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first.
  •     Non-skippable in-stream videos ads: These are pre-roll or mid-roll ads that don’t have a skip button. With these ads, advertisers pay per impression. 
  •     Discovery ads: These are the ads that show up alongside organic search results. If the advertiser’s video looks more relevant and appealing than the search results, users can click and watch it instead. These ads usually include 3 lines of text along with a thumbnail. On clicking, users are sent to the advertiser’s page or YouTube channel. 

Non-video ads: For brands and advertisers that cannot afford video ads, YouTube has the option of non-video ads. These appear as display ads on the right hand sidebar with image, text and a CTA leading them to your site or landing page. There are also in-video overlay ads, which appear floating on top of videos on monetized YouTube channels.

Discovery Google is a new ad format from Google that allows advertisers to deliver rich, personalized adexperiences to people who are ready to discover and engage with their brands via a a single Google Ads campaign.

Discovery campaigns must adhere to Google Ads Policy guidelines and Personalized advertising guidelines.These are immersive, interactive ads with the option to showcase a single image of a product or service, or multiple images in carousel format. Discovery ads are different because of the algorithms.

It evolves along with the consumer, showing relevant content that matches what they are interested in – and possibly what they will be interested in next.  

Where to find google certifications list (kw: google certifications list)

According to Google, certifications are granted when a user passes certification assessments and meets the qualifications of the certification. A certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google products and solutions like Google Ads and Google Marketing Platform.

You need to go to Skillshop and choose your learning path first, and then complete your course/assessment. To print the certification, sign into Skillshop. Then click the icon on the upper right hand side, followed by clicking My Profile.

Scroll down to Achievements/Certifications. This is where you will see the certifications you have earned. Click your name, then print or download your certification.

Discovery ads are the format from Google that allows advertisers to deliver rich, personalized ad experiences to people who are ready to discover and engage with their brands via a single Google Ads campaign.

These are immersive, interactive ads with the option to showcase a single image of a product or service, or multiple images in carousel format. Discovery ads appear in the  Google Discover feed (iOS, Android Google app and mobile Google.com) on the mobile YouTube feed and in Gmail (under the social and promotions tabs).

Discovery ads are native ads that appear in multiple Google feed environments. The ads displayed are derived from consumers' past site visitation, app downloads, videos watched and map searches. These are essentially the same signals Google uses for its In-Market audience targeting.

You may be wondering how to use Google ads. It is actually not that difficult – here are the steps that show you how to use Google ads. 

Sign up: Go to the Google AdWords website and sign up with your Google account.

Set your budget: Figure out your daily budget and set it so that you don’t go over your limit. 

Select your target audience: Specify the geographical location of your audience.

Select a network: Choose between Google Search and Google Display network.

Choose keywords: Keywords are the search terms or phrases a user enters into Google’s search box when they are conducting a search. Google lets you choose about 15-20 keywords that may trigger your ad to appear on the SERP. You can always edit these later on. 

Set your bid: Adwords works on a bidding model, and you have to define the amount of money you are willing to pay for every person that clicks on one of your ads. 

Write the ad: Create a compelling ad that convinces a user to click and visit your website.

Create your ad: Once you have written your ad, click “save” and continue to the last step. This is where Google Google will ask you about your business and payment info. You will be charged when you have exhausted your set budget, or 30 days later, whichever comes first.

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