Social media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a \u201cshould-have\u201d but a \u201cmust-have.\u201d From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be big in 2021. Social Media Is Mobile, And So Is The Future Look around you: everyone is walking around with a smartphone in their hands. If you are thinking about marketing, then you need to think mobile. Most people check their social media on their mobiles. You need to be able to connect with customers on a mobile platform. Targeted Messaging For An Engaged Audience These days, the best way to get through to your customers is with messaging that speaks specifically to them. Are you looking to gain a general following or is there a specific set of people you want to attract? You first need to figure out who exactly you are selling to. Post this, social media can help you craft a message that speaks directly to the demographic in question. Social media is important because you can target people on a local, regional, national and global level. Ephemeral Content Is Gaining Popularity Attention spans, unfortunately, are getting shorter and people are consuming content in very different ways now. Snapchat and Instagram have ushered in the era of stories, and of content that is available for a short period of time. Facebook has also introduced this feature. Since this kind of content is gaining popularity. It\u2019s only natural that social media platforms which offer it are going to be big in the year ahead. The Rise And Rise Of Video Visual-based content has increased by leaps and bounds since smartphones today come equipped with cameras, enabling access to photos and videos. And video is the way the internet is headed \u2013 a Cisco study shows that by 2022, 82% of all content will be in video format. With attention spans shrinking and people wanting brands to get straight to the point, videos are the best way to put forth information in an accessible and digestible format. And with almost all social media platforms, including Facebook, Instagram, Snapchat, LinkedIn, Twitter, Tumblr, Pinterest, WeChat and Weibo supporting video in varying lengths, brands are most likely to bet big on social media next year. Localized Content Is The Way To Go The coronavirus pandemic has forced us to look inward, introspect and support more local businesses as the way we shop has changed. With deliveries taking longer than usual, people are turning to nearby stores to fulfil their needs. Having local brand social media pages is a must, since this allows your business to communicate on a personal level. It also helps you discover your business. (Instagram has now started implementing location pages so that it\u2019s easier to search for and explore products nearby.) The importance of social media can\u2019t be denied \u2013 there\u2019s a whole words of customers waiting to be tapped. Now I'm positive that you have an idea about why it is important and how it can help you grow your business. So why not start today and grow your social media presence?