Are you a part of the startup evolution? Are you an innovator who just can\u2019t stay with conventional game plans? You are on the right path. What more you need now is the proper marketing strategies for your company. If you have already invested your monetary resources in the Digital Marketing game, then, you just have to make sure you are in the right direction and take care of these SEM things. If you haven\u2019t already entered the field, it\u2019s time you take it seriously and begin today. Your ROAS won\u2019t disappoint you. Startups need simpler approaches and less time and money consuming techniques to optimize resources. This is your fundamental guide to follow the trends and strategize SEM for your company\u2019s growth. 1. Decide a budget, but keep it flexible SEM is about optimising your resources and the costs involved. Along with this, you also need to understand that quality comes with a price that you should be ready to pay and yield results out of it. Be flexible in your approach, but keep a check on the limits. 2.\u00a0\u00a0Research and plan No plan is effective without a good research. Do it well and your plan will be executed well and give desired results. 3. Strategize practically & logically Strategies should always be based on logical approaches and real life practices. Get expert advice for the matters you cannot solve on your own. This ensures that you are not wasting resources and time on unnecessary things. 4. Stay updated Being aware of what is going on in your field of work, especially when you want to market or advertise a product or a service, is the best thing to do. These are some of the current happenings in the SEM world. Don\u2019t forget to keep up with them. 1. Befriend Google Google is helping small businesses grow with its products and services. Google is your best friend if you are a startup. \tAdwords \tKeyword Planner \tAdsense\u00a0 2. Mobile is the present and future Make everything mobile friendly and responsive. Content, design, videos, apps \u00a0and everything you can come up with. 3. Responsive Design wins the game Without responsiveness, you lose a large segment of visitors who dwell majorly on mobile or immovable devices. Flipkart couldn\u2019t just survive on app-only game. It had to bring its desktop version back. 4. Encash Social Media It\u2019s free and it\u2019s paid. It is about how you can use it for gaining out of it. Facebook, Twitter, Instagram, Pinterest are the hot favourites. 5. Voice Search is the star Do you know how Google came up with including Harry Potter spells in android? You can ask Siri and Cortana anything and they will come up with something for you. 6. Know about semantic search Long descriptions and detailed inputs cease to exist. Search engines give you similar and related word suggestions with your every search. Try it! 7. More videos, more visitors There is a reason why Facebook started Live streaming, why Instagram is providing that feature. Audiovisual experiences have always been effective for marketing. The more videos you have, the greater traffic you will attract. 8. Know the power of local Zomato & Foodpanda gain importance for their great database of local searches. So did JustDial. Local is the new global! 9. Don\u2019t forget about content Content marketing is a powerful tool of SEM. It can ruin it or build it. Use it properly with appropriate keywords, titles and best quality of plagiarism free content. 10. Know about in-app functionality Social Media platforms like Facebook & Pinterest have already started giving you the functionality with no need of leaving your app to visit a link. 11. Take care of SEO Don\u2019t forget the interlinking of SEO & \u00a0SEM. Keep a check on both. All the above-mentioned points can be used as resources for an effective SEM. Encash them so you can talk the walk in SEM and get your ROAS straightened! For more detailed approach to master the SEM game.