\u00a0 Everyone wants to increase traffic to their blog, right?\u00a0Here are a few tips on how to increase your blog users in 2020. Whether you are running a business or trying to make it as a freelancer, your blog is a great way to attract potential leads and give your business an edge. Quality and consistency are the cornerstones of good blogging, but there\u2019s more to it \u2013 a LOT more, in fact. \u00a0 Here are 11 ways you can increase blog traffic. Write For Your Audience Craft The Perfect Headline List Posts FTW Guest Posting Don\u2019t Ignore SEO Use Social Media And Web 2.0 Expand Into Other Media Try Paid Campaigns Don\u2019t Ignore The Email Newsletter Growth Hacking It\u2019s About Striking The Right Balance Write For Your Audience The internet is vast \u2013 and to make a real connection, you need to write so that people will listen \u2013specifically, the kind of people you are trying to attract. If you\u2019re in the business of selling baking equipment, there\u2019s probably little reason to target 70+ old men and women who are more likely to buy hearing aids as opposed to hand mixers. First off, use engaging language \u2013 you want to be talking to them and make it sound conversational, not talking at them and making it a monologue. Most readers have landed upon your blog either by a search or a recommendation from elsewhere, so you can be rest assured that they are interested in what you have to say - so say it well! Craft your content so that it speaks to the reader and appeals to them in an easy to read digestible format. It\u2019s not easy to hold someone\u2019s attention on the internet, and most readers are skimming anyway \u2013 so use short paragraphs, add bulleted lists, insert images where relevant and use concise headings and subheadings. Your headings and subheadings need to have clarity \u2013 they should tell the reader what the paragraph is about \u2013 so skip the wordplay and poetry here. You should also stick to one idea per paragraph so that the reader stays with you and doesn\u2019t leave the page, confused. Craft The Perfect Headline Remember how we talked about how it\u2019s not easy to catch someone\u2019s attention on the internet? You need to have the perfect opening in the form of a great headline. 80% of the time, people will click through to read your content if you hook them with a great headline. How? The headline should try to tell a story and arouse curiosity. Instead of \u201cChocolate Cake Recipe,\u201d try \u201cThis Is The Secret Ingredient That Sets This Chocolate Cake Apart!\u201d. Chances are, you are more likely to click on the latter headline. Yes, we are aware that clickbait has its negative associations, but when you have a click-worthy headline that\u2019s backed by a great blog post, it serves the purpose and strikes a chord with your readers. List Posts FTW We spoke earlier about how it\u2019s important to format your blogs into digestible chunks \u2013 and there\u2019s no better way to do that than with a listicle or list post. A list post is a blog post that contains a list of tips, recommendations, techniques or points, organized in a numerical, bulleted, or point-wise manner. There\u2019s a reason list posts are so popular \u2013 for one, people love data and scores in a listed manner. Whether you are looking for the best restaurants in your town or the best holiday destinations in Germany, it\u2019s more fun to read it in an orderly list than in a rolling paragraph. Lists are also easier to comprehend than paragraphs and are more likely to go viral (because of the former two reasons.) Guest Posting Guest posting on someone else\u2019s blog and asking others to guest post on yours is a great way to spread the word about your brand to people who have never seen your work. If you\u2019re starting out, it won\u2019t be easy convincing other bloggers or publications to let you post on their sites\u2013 you\u2019ll need to have a really convincing, strong pitch, which isn\u2019t easy. This is where you need to leverage your existing connections and network \u2013 ask folks you know to give you a shot at blogging on their site. You can also ask them to return the favor and post a blog on your site. There are a few things to keep in mind when you seek out guest posts. For starters, choose bloggers and sites that have an audience profile similar to yours. You don\u2019t want to spend time and effort on a post that isn\u2019t going to click with the readers. Spend some time researching what kind of content has sparked interest among their readers and approach your post accordingly. It also helps if you have a ready piece of content. And if you are asking someone else to post on your blog, make it easy for them: ask for something specific instead of a general topic. Also, add some stats and data on why posting on your site will be beneficial for them. Don\u2019t Ignore SEO Attracting new visitors is how your blog grows and search engine traffic helps bring in those very visitors. Despite manifold channels, platforms, and hacks, organic search still remains one of the best ways to get more views and visits on your blog. SEO isn\u2019t about just keywords \u2013 there are several elements to it and they all work together to help make your website more visible and create awareness about your brand. Keywords and content go hand in hand \u2013 keywords are the phrases, words, and terms people are searching for on the internet, and content is what drives engagement. Publishing content that has relevant keywords and is written in an open, conversational voice will bring in the kind of prospects you are looking for. There\u2019s also off-page SEO that needs to be followed. This refers to external optimization practices that happen off your website, in the form of backlinks. Quality backlinks to your site from other websites tell search engines that your website is valuable, building authority. Use Social Media And Web 2.0 Promoting your blog is just as important as writing it. And where do you share your content? On social media! Take a look around \u2013 everyone is on their smartphones these days, with millions logging into their social media accounts each day. This is a metric you need to tap into. Create a sharing schedule and post to all the relevant channels: Twitter, Facebook and Instagram. Share the post more than once over a few days. It may put some people off, but in the long run, it will boost views. You should also make it easy for your readers to share your content. Add social media buttons to your blog post and embed tweeting tools like \u201cTweet this line\u201d into your posts to encourage readers to share it organically. Another way to drive traffic is by asking social-media-savvy influencers to give you a shout out. Another thing to note is that a blog doesn\u2019t have to remain just a blog \u2013 it can take on another life of its own if you repurpose it in the right manner. Turn that blog into a poster, infographic, PDF file or even a video, and share it on your socials. Find more on "How social media can help your brand during covid-19 Pandemic?" Expand Into Other Media Don\u2019t spread yourself too thin \u2013 that\u2019s not what we are suggesting. Once you establish yourself on one platform, expanding to another becomes easy, and dare we say, profitable. The fact is, there isn\u2019t as much of overlap as you think there would be. People listening to podcasts are likely to be a whole different lot compared to those who follow you on Instagram, so by catering to both platforms, you are widening your reach. Try Paid Campaigns Paid traffic, put simply, refers to buying traffic with online ads. Guest posting and social media are great tools to promote your blog, but they aren\u2019t measurable. With a paid campaign, you are displaying your ad in a crowded space and you get relevant leads, thanks to all the targeting tools that are available. You can choose from two main types of paid advertising, PPC (pay per click) and PPI (pay per impression). PPC is the amount of money you spend each time someone clicks on your ad. PPI, on the other hand (also known as PPM or CPM) refers to the amount of money you will have to pay to have your ad displayed a thousand times. PPC is easier to track \u2013 and you pay only for the actual clicks. PPI, on the other hand, is less costly and guarantees the number of times your ad will be shown but doesn\u2019t give you statistics on how many people clicked on the ad. Both formats are a good way to spread the word about your blog and generate traffic \u2013 it\u2019s a matter of choosing which one works for you (depending on your budget). Here more on How to cope with your PPC Campaigns during & post Covid-19 Pandemic Don\u2019t Ignore The Email Newsletter The email newsletter is a sacred space: it is the one solid connection you have, directly with your reader, that isn\u2019t getting drowned out by algorithms and other metrics. Your reader has opted-in, and they will receive the message straight in their inbox, where they will see it first-hand \u2013 no jostling for space with other posts and stories and videos and cat gifs!Here's more on incredible free tools for email marketing! Growth Hacking If you\u2019ve spent any time on the internet and in the digital media world, you are bound to have come across the term \u201cgrowth hacker\u201d and \u201cgrowth hacking.\u201d Sean Ellis, CEO and founder of GrowthHackers coined the term growth hacking in 2010. It is an umbrella term for strategies that focus solely on the growth of a brand, product or company. It\u2019s associated with nascent startups that require major growth in a short period of time on small budgets. A person who does this is called a \u201cgrowth hacker.\u201d You can hire a growth hacker to focus on strategies related ONLY to making your blog grow, test those strategies and analyse what\u2019s working. There are no hard and fast rules as to what works and what doesn\u2019t \u2013 it will vary from brand to brand. It\u2019s about understanding why you grow and looking for ways to make that happen. You can use a combination of content marketing, product marketing (if you have a product on offer) and advertising to achieve growth, but again, you need to analyse and test what works best for you. Webinars, influencer marketing, podcasting, blogger reviews and joining relevant online forums and groups are just some of the ways you can expand your reach. It\u2019s About Striking The Right Balance There\u2019s no one tip that will magically create crazy amounts of traffic for your blog \u2013 you need to use them in sync and adopt more than one tactic to see real growth. Great writing will draw people in, but sharing on social media will ensure that your message is disseminated across relevant channels and reaches more people. Sharing spreads the word, but growth hacking and paid campaigns will give you more measurable results. So it\u2019s about using a combination of techniques to hit the sweet spot. And if you are looking to increase blog views and scale up your brand\u2019s presence on the internet and attract more users, get in touch! Upgrowth specializes in growth hacking and digital marketing \u2013 we\u2019d be happy to help you take your business to new levels! Now that you have all these tips on how to increase blog traffic, which method would you adopt for your business in 2021? Tell us in the comments below!