Google Digital Guru Green Belt Certification – A Digital Journey

How I Got the Google Digital Guru Green Belt 2020 Certification from Google

About Me

I started my journey as a Medical Business Associate at GlaxoSmithKline Pharmaceuticals before getting into Digital Marketing. I joined upGrowth as a digital marketing intern and continued as a PPC Executive.

For more than 2 years, I have been managing Google Ads accounts at upGrowth. Till now, I have worked on 20+ PPC accounts from the BFSI, healthcare, education, NPO & e-commerce sectors.

As a platform, I found Google Ads to be a very mature & customer-oriented advertising tool. What gives Google Ads an upper hand over other advertising platforms is its advanced targeting features like custom-intent audience, household income etc. In addition, powerful machine learning associated with Google Ads offers new dimensions to advertisers.


Working at upGrowth

upGrowth is a growth hacking-marketing agency that enables both start ups & established businesses to achieve rapid and sustainable growth.

We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping your business scale swiftly and disrupt markets through data-driven marketing solutions and creative campaigns that drive customer acquisition and engagement.


2018 – Google Partner

upGrowth earned the Google Partner Badge in 2018.

Google Partners is a marketing program for third-party advertising agencies that manage Google Ads accounts for other businesses.

By meeting the requirements as prescribed by Google, advertising agencies can earn the Google Partner or Google Premium Partner Badge.

google partner badge
Google Partner Badge

The badge implies that certain employees at upGrowth have demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Google skillshop. The badge also shows that upGrowth has met Google Ads spend requirements and delivered client revenue growth.


2019 – Google Elevator

Last year (2019) we had the opportunity to become part of the “Google Elevator Partner” program.

Google Elevator is a digital advertising agency program that works with select digital agencies that demonstrate high performance for their clients and show capabilities for rapid growth.


2020 – Google Green Belt Certification

This year me and other Google Ads experts earned the Google Green Belt Certification. Google Green Belt Certification program is an exclusive program, meant only for the most valuable agency partners – there are hardly 150+ Google Green Belt holders in India.

Due to the COVID-19 pandemic, Google conducted this event as an online session. This was a special batch and the first one online since the commencement of Google Green Belt Certification Program.


“Digital Marketing Guru Verified By Google.” Doesn’t That Sound Interesting?


What Is A Google Digital Guru? 

The Google Ads official team trains you to be a full-time digital marketer and enables new career possibilities for industry professionals.

The entire training program, powered by Google, was conducted online on 23rd July 2020.

The purpose of the program is to empower the most dedicated and talented individuals in digital marketing to become experts in Google Ads tools.

It was an opportunity for selected members from agencies, brands and other different corners of the country (India) to advance their Google performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 As of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution.


What Is Google Green Belt Certification? 

The Green Belt track focuses on Google Ads practitioners and search specialists to help agencies create, optimize, measure and report search campaigns for their clients.

The Google Green Belt Certification is a first step towards achieving a bigger milestone. The program is divided into 3 levels: Green (Foundation), Blue (Advanced), and Black Belt (Pitch Stimulation), each of which is a prerequisite to the next. At the end of this training program, the individual is labeled as a ‘Digital Guru’.


The Learning Path

Google Green Belt Certification
Google Green Belt Certification

The selected candidates went through the following steps during their journey to grab Green Belt Certification.

 

  • Intro Quiz 2020

Every selected candidate has to pass this pre-qualifying quiz-cum-exam to participate in the Google Green Belt Certification training.

There were a total of 35 questions out of which 17 had to be answered correctly. Let’s take a look at some of the questions below.

google green belt question

Google Green Belt Question
Google Green Belt Questions

 

  • Online Session
    • Product Excellence Track

      Business overview and in-depth product implementation of the 5 Aces of Performance Excellence. This track focused on ads practitioners and search specialists to help them create, optimize, measure and report search/display/YouTube campaigns for their clients.

    • Business Excellence Track

      Product overview and translating the 5 Aces of Performance Excellence to business objectives. This track focused on planners to help them plan for search, display, YouTube campaigns as per different business objectives of their clients.

 

Let’s observe the different dimensions Google’s team covered during the entire session.

Dynamic Search Ads
Dynamic Search Ads

 

Display Audience
Display Audience

 

Video Ad Formats
Video Ad Formats

 

Bidding Types (Video)
Bidding Types (Video)

 

YouTube Best Practice
YouTube Best Practice

 

  • Workshop (Group Activity)

In between sessions, there were 2 case studies. Here, groups were created with different participants. Each group had a different case study.

The objective of this workshop was to enhance the “working with the team” attitude of the candidates.

As a team we were asked to go through the case study; discuss the questions given, reason it and provide a rationale behind that answer.

Take a look at the case study and questions given below.

    1. Lead Generation based case study
    2. Brand Awareness based case study


Final Exam

You need to prove that you are worthy of being called ‘Digital Guru’ – hence you must clear the final exam.

Final exam

To get ‘Green Belt’ Certified’ you must get atleast 12 answers correct out of 17 questions.

 

                                                     Final Score

The final verdict – I finally got my certification!

 

 

What Next?

The journey doesn’t end here but it actually starts. Google Green Belt certified candidates are now eligible for ‘Google Blue Belt Certification’. This is an advanced certification training powered by Google. Individuals passing Google Blue Belt Certification advance for a final training program –  Google Black Belt Certification.

 

 

 

 

PPC Ads Specialist || Kashif has 2.5+ years of experience in the digital marketing industry. He has managed 15+ PPC accounts till now from BFSI, Healthcare, Education, NPO & E-Commerce sector. Kashif is an avid fan of Game of Thrones and proclaims himself as 'the Sarcastic Wolf'.
August 1st , 2020

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