At present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge…
Category: Search Engine Marketing
Signs of a Crappy Adwords Marketing Consultant – Mistakes by Adwords Marketing Consultant
Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to…
Search Engine Marketing for Startups
Are you a part of the startup evolution? Are you an innovator who just can’t stay with conventional game plans? You are…
SEM Rules to Follow to become an Expert
Search Engine Marketing, or Search Marketing as we call it, is about buying traffic for your website. It is about getting into…
How to create a successful blog post
Each blogger needs to resemble an expert online and it’s so natural to do when you know how. When you are spic…
How to Prevent Paid Traffic from Dropping Off Your Website
It is likely to happen to every marketer out there – traffic dropping off, when you sign onto Google Analytics and see…
Leveraging the Potential of Digital Marketing in Education Sector
Educational institutions are the enablers of knowledge creation and delivery. If we start from the basic definition of education – it is…
Reducing App Uninstalls – Are your users on the latest version?
As any entrepreneur knows, building a mobile product is a tedious job. It takes a lot of effort translating a raw idea…
How Marketing Automation tools can reduce dependencies?
One of the major focus areas for businesses is revenue generation. After all, any business need money to grow. So, targets are…
Dynamic Keyword Insertion – Are (DKI) Ads for Everyone?
Dynamic Keyword Insertion: Reaching people with Dynamic Keyword Insertion ads or any ads as they search for your products and services can…