Marketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As…
Category: Google Ads
How Keyword Match Types Can Help You Boost The Conversions
Introduction E-commerce marketers implement transformational business ideas to boost conversions. There are more ways than one to drive traffic and gain high…
4 Reasons Why Creating Theme Based Ad Group Is Important
Introduction In today’s online business landscape digital marketers need to be aware of multiple aspects of how to build great contextual content…
Ad Campaign Strategies in Different Stages of Customer Funnel
Google Ads is a great platform from a sales perspective. You can get customers that are relevant to your business from anywhere…
How 3 Months Investment in Google Ads Will Leverage Long Term Organic Growth
With over 80% of consumers flocking to the Internet to read reviews, to find information and ultimately purchase something, it is important,…
Grow Your Google Ads Account with these 6 Hacks
In today’s fast paced world of digital marketers, Google continues to evolve and make search engine optimisation for organic traffic interestingly responsive…
Google Ads Optimization: Tips and Tricks 2019
Introduction Google Ads is a very wide topic to discuss. Each update brings in new changes and sometimes total revamp of…
Most Underrated Changes of Google Ads in 2019
Introduction If there is one thing Google is good at it is constant improvement of its products through updates. Google Ads is…
How a never-ending fight between CPC & Ad position impacts Conversion Rates
The parameters and methods for digital marketing have changed drastically in the last 5 years. With technological innovations coming in leaps and…
7 Harsh Truths We Learn About Responsive Search Ads After Analyzing 5000+ Ad Copies
As a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search…